Banquet Debuts New MEGA Chicken Tenders to Satisfy America's Desire for Tenders
New Chicken Offering Delivers MEGA Taste, 16g of Protein Per Serving
"Chicken tenders provide so much of what Americans seek in a meal," said
Chicken in America: A Closer Look
Since the 1940s, chicken has steadily risen to become America's most widely available protein. In 1996, chicken moved past pork to become the second-most available protein then overtook beef in 20102. The average American's total chicken consumption first surpassed 100 pounds in 2024 and is projected at 106.8 pounds per American in 20273.
Driving the appetite for chicken are Gen Z consumers seeking protein. Half of Gen Z adults are looking to add more protein to their diets, up 14% versus year ago4. With 23% of Gen Z's annual eating occasions marked as "Heat & Eat" meals5, chicken tenders are an ideal mealtime solution. Nationwide, 48% of all consumers say they are actively seeking more protein, a figure that is up 6.8 points versus a year ago6.
The following stats further illustrate the depth of America's appetite for chicken and chicken tenders.
$1.8 billion: Annual retail sales for frozen chicken tenders and strips1- 3%: Three-year compound annual dollar growth for frozen chicken tenders and strips7
- 62.3%: Share of
U.S . households buying frozen prepared chicken at least once a year8 - 27%: Tenders' menu penetration rate; more than a quarter of all
U.S . restaurant menus9 $56.5 billion: Consumer spending at chicken-focused quick-service restaurants over the 12-month period endingJune 2026 , up 5% over the previous year10- 38%: Percentage of frozen chicken prepared at home in an oven, narrowly topping air fryers (37%) as the top prep method11
Adding to chicken tenders' universal appeal is their ability to be customized with dipping sauces. Recent research found that top menu pairings include ranch (21% of menu pairings), Buffalo (18%), honey mustard (17%) and BBQ (7%)12; while at home ketchup (51%) accounts for more than half of the condiment or sauce pairings with chicken tenders13.
Banquet MEGA Crispy Chicken Tenders are ready to prepare whenever you need them. Easy to prepare in an air fryer, a 22 oz. bag includes approximately 11 tenders. The Banquet MEGA Crispy Chicken Tenders are now available in Original and Spicy varieties for a suggested retail price of
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2026 net sales of over $11 billion. For more information, visit www.conagrabrands.com.
1, 7, 8: Total MULO+ C L52 WE 7/26/2026; Circana Panel Total US – All Outlets L52 W/E 7/12/2026
2, 3: Per Capita Consumption of Poultry and Livestock, 1960 to Forecast 2027, in pounds – National Chicken Council
4: Circana NET Habits L1YE Ending September 2025
5: Circana National Eating Trends 1 Year Ending June 2025
6: Circana National Eating Trends HABTS L12 Months Ending March 2026
9: Datassential, August 2026
10: Circana CREST Data 12ME June 2026
11,13: Circana National Eating Trends, Frozen Chicken Tenders, last two years ending January 2025
12: Datassential, June 2026
For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549-5636
[email protected]
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SOURCE Conagra Brands, Inc.
