Hims & Hers Health has launched the Hims brand in Australia, rebranding Pilot, the men's health platform it acquired through its purchase of Eucalyptus earlier this year, according to a press release from the company.

Existing Pilot patients will retain their treatment plans and provider relationships under the new brand. The rebrand also extends care team availability from 12 hours a day to 24 hours a day, seven days a week.

The platform targets men's health conditions including sexual health, weight loss, and hair loss. The launch introduces new clinical pathways and treatment combinations, including options that bundle care for premature ejaculation and cholesterol management, which some patients previously received separately.

Gus Wood, General Manager of Australia at Hims & Hers, will oversee day-to-day operations alongside Tim Doyle, former CEO of Eucalyptus and now Senior Vice President of International at Hims & Hers. Dr. Matt Vickers will serve as Chief Medical Officer of Hims Australia.

The company cited that nearly 30% of Australians live in regional and rural areas, where access to in-person medical care can be limited, as context for the digital care platform's expansion.

Hims & Hers (NYSE: HIMS) completed its acquisition of Eucalyptus in June 2026.