JOYY Reports Second Quarter 2026 Financial Results: Total Revenues Increase to US$590.8 Million, Driven by Growth Across Core Businesses

In the second quarter, JOYY generated total revenues of
Supported by a better-than-expected operational performance in 1H26 and enhanced operating leverage from improved efficiency across its business segments, JOYY now expects the Group's non-GAAP1 operating income growth to accelerate to approximately 20% year over year for the full year 2026.
In May, JOYY updated its three-year shareholder return plan, establishing a
Ms.
Second Quarter 2026 Financial Highlights
- Net revenues in the second quarter of 2026 were
US$590.8 million , representing an increase of 16.3% fromUS$507.8 million in the second quarter of 2025 and an increase of 6.3 % fromUS$555.7 million in the first quarter of 2026.
- Social Entertainment revenue was
- BIGO Ads revenue was
- SHOPLINE revenue was
- Operating income was
US$13.8 million , representing an increase of 138.1% fromUS$5.8 million in the second quarter of 2025, and an increase of 102% fromUS$6.8 million in the first quarter of 2026.
- Non-GAAP1 operating income was
US$49.1 million , representing an increase of 28.2% fromUS$38.3 million in the second quarter of 2025 and an increase of 29.4% fromUS$38 million in the first quarter of 2026.
- Non-GAAP1 EBITDA was
US$56.9 million , representing an increase of 18.1% fromUS$48.2 million in the second quarter of 2025 and an increase of 24.4% fromUS$45.7 million in the first quarter of 2026.
- Net cash as of
June 30, 2026 was US$3,059.3 million.
- Net cash from operating activities was
US$64.9 million .
Second Quarter 2026 Business Highlights
Social Entertainment Business
In the second quarter, the Company's social entertainment business continued its steady growth momentum, with revenue increasing 7.4% year over year and 5.6% quarter over quarter. Within this segment, livestreaming revenue grew 7.3% year over year and 5.9% quarter over quarter. The number of core livestreaming paying users grew 3.9% year over year and 1.7% quarter over quarter, while ARPPU increased 2.4% year over year and 3% quarter over quarter. In terms of the overall user scale, JOYY's global average mobile MAUs reached 277.1 million, up 5.5% year over year.
On the operating side,
In the MENA region,
BIGO Ads Advertising Technology Business
In the second quarter, BIGO Ads generated revenue of
On the supply side, BIGO Ads' developer ecosystem and global traffic coverage continued to expand. Its SDK traffic maintained a steady increase, up 37.7% year over year in the second quarter. On the demand side, BIGO Ads' strategic presence across multiple verticals, combined with AI-driven algorithm iterations, growing traffic scale, and regional market expansion, drove strong advertiser demand. As a result, performance advertising demand across multiple channels, including Web and IAA, delivered standout results. Web-based demand grew 91.7% year over year, while IAA demand recorded 70.6% year-over-year growth.
On the algorithm side, continued investments in algorithm and engineering infrastructure, platform algorithmic capabilities, and cost efficiency are compounding into a positive cycle that will drive the next stage of BIGO Ads' development. As it accumulates more advertiser feedback data and continues to refine its multi-channel attribution capabilities, its user profiling and targeting capabilities are improving. Building on this, BIGO Ads continues to iterate its vertical-specific models and strengthen its platform capabilities. The business is focusing on traffic segmentation and budget matching, traffic bidding, and post-campaign optimization. Together, these efforts are improving the matching efficiency between budget and traffic, and overall monetization efficiency. At the same time, BIGO Ads is advancing upgrades to its algorithm and engineering systems and continuously optimizing compute scheduling and server costs, which allows it to manage infrastructure costs more efficiently even as request volumes grow rapidly.
As BIGO Ads builds out its three-layer system of vertical algorithms, platform algorithm capabilities, and engineering infrastructure, the data accumulated from a growing customer and traffic base is expected to further feed back into model optimization. This will help drive a virtuous cycle across delivery performance, advertiser budgets, and traffic monetization efficiency, providing stronger technological momentum for the next stage of BIGO Ads' scaled growth.
SHOPLINE E-Commerce Business
In the second quarter, SHOPLINE generated revenue of
As AI opens up new traffic and transaction entry points, commercial scenarios are becoming increasingly diverse and fragmented, driving growing demand among merchants for a unified, open, and connectable e-commerce infrastructure. This trend further highlights SHOPLINE's value as an omnichannel commerce infrastructure. SHOPLINE has expanded its integrations with multiple leading AI Agents. This enables merchants to capture the traffic and transactions from these new entry points, while converting orders, customer relationships, and operating data across channels into a lasting asset for merchants. In the first half, for SHOPLINE merchants, page views from AI channels grew nearly 15-fold year over year and order volume grew over 35-fold year over year. In addition, SHOPLINE Copilot is being rolled out in phases and has entered closed beta testing, enabling merchants to manage their online stores more efficiently using natural language. This marks another step in SHOPLINE's efforts to gradually integrate AI across the entire merchant operating journey and help merchants connect with consumers, manage operations, and drive business growth more efficiently.
SHOPLINE's long-term growth is aligned with merchant success. High-retention subscription services provide a stable revenue foundation. Value-added services such as payments and marketing allow SHOPLINE to participate more deeply in merchant GMV growth. As its merchant base and GMV continue to increase, value-added services are expected to deliver stronger operating leverage and contribute more momentum to SHOPLINE's business growth.
1.This press release includes certain non-GAAP financial measures as additional clarifying items to aid investors in further understanding the Company's performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled "JOYY Reports Second Quarter 2026 Unaudited Financial Results" issued by the Company on
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SOURCE JOYY Inc.
