On Holding AG (ONON) Reiterated at Buy by Stifel: Yet to Penetrate Youth Lifestyle Segment
Stifel analyst Peter McGoldrick reiterated a Buy rating on On Holding AG (NYSE: ONON).
The analyst commented, "Challenger brands On and HOKA still underpenetrated in the youth lifestyle segment: Uptake of the premium contemporary running brands HOKA (owned by DECK, Buy, $92.08) and On (ONON, Buy, $29.51) remains a tough sell for the younger consumer set tracked in the back-to-school survey. On is recognized as the most popular brand in just 3.3% of checks (+0.8ppts y/y) and HOKA most popular in 0.5% (-1.3ppts y/y). Style mentions declined for both brands, suggesting a mismatch in occasion, price, and demographics; we believe domestic athletic specialty and sporting goods are important channel drivers over the next 5 years."
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Shares of On Holding AG closed at $29.51 yesterday.
