Pizza Hut, a subsidiary of Yum! Brands (NYSE: YUM), has launched a national football season marketing campaign featuring NFL quarterback Josh Allen and Pepsi, introducing new menu deals and a sweepstakes for consumers.

The campaign includes two limited-time offers available at participating Pizza Hut locations nationwide. The Big Hut Deal offers a large pizza with three toppings for $10. The Triple Treat Box GameDay Edition, described as the first gameday-built box of its kind, includes two medium one-topping pizzas, breadsticks, and cinnamon sticks starting at $21.99, with an option to add a 2-liter Pepsi for $2.

Medium and large pizzas will also come in limited-edition Flick Football boxes that can be converted into a miniature football field, available while supplies last.

As part of the campaign, Pizza Hut is running a sweepstakes open to Hut Rewards members in the U.S. Participants can upload a video at pizzahut.com/gamedaystartswithhut showing themselves saying "hut." Three winners will each receive 1,000,000 Hut Rewards points, valued at approximately $10,800 each. The sweepstakes runs through Oct. 24, 2026.

"Josh Allen is exactly the kind of quarterback we want in our corner on gameday," said Melissa Friebe, Chief Marketing Officer at Pizza Hut U.S. "This season, we're bringing that same spirit to QBs everywhere — from the pros to the person who always calls the plays, runs the tailgate and makes sure the pizza gets there."

The offers are available for a limited time at participating locations in-restaurant, online, and through the Pizza Hut app. Prices may vary by location.