The Wendy's Company (NASDAQ: WEN) has appointed Tariq Hassan as Chief Marketing and Customer Growth Officer, effective immediately, according to a company statement. Hassan will report to President and Chief Executive Officer Bob Wright and join the Senior Leadership Team.

Hassan previously served as Senior Vice President and U.S. Chief Marketing and Customer Experience Officer at McDonald's. He brings more than three decades of experience in marketing, customer experience, digital transformation, and brand management across restaurants, technology, and consumer brands.

Wright said in the statement that the appointment is "another meaningful step in returning Wendy's to profitable growth," adding that Hassan has "demonstrated the impact that highly effective marketing, digital activation, menu innovation and culturally relevant brand engagement can have on restaurant performance and customer loyalty."

Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the company following a transition period with Hassan over the coming weeks. Wright acknowledged her 15 years of service to the company.

The newly created role reflects a broader turnaround effort underway at Wendy's, which operates more than 7,000 restaurants worldwide.