Synchrony (NYSE: SYF) announced an enterprise collaboration with OpenAI to bring financing, rewards, and loyalty programs into AI-native shopping and checkout experiences, according to a company press release.

As part of the agreement, Synchrony will deploy OpenAI models including GPT-5.6 Sol, Terra, and Luna across its enterprise through ChatGPT Work, Codex, and AWS Bedrock.

Synchrony has also launched a plugin in the ChatGPT plugin directory that allows consumers to browse promotional financing, deals, and offers from participating Synchrony partners through a conversational interface within ChatGPT.

The company reported that nearly 100% of its professional workforce has been actively using AI tools since 2024, and said employees will gain access to ChatGPT Enterprise and ChatGPT Work as part of the expanded collaboration. Synchrony added that 90% of employees expressed confidence in the company's commitment to using AI fairly, ethically, and responsibly.

Synchrony said it is also accelerating enterprise-wide AI adoption through job-relevant training programs designed to build AI fluency across the organization.

"AI is creating an opportunity to reimagine the entire commerce experience - from how customers discover products to how they pay, earn rewards, and build loyalty," said Kaylin Voss, VP of Americas and Industries at OpenAI.

Maran Nalluswami, EVP and Chief Strategy and Business Development Officer at Synchrony, said the collaboration "marks a major milestone for Synchrony, our millions of customers and hundreds of thousands of partner locations."