Realtor.com® July Luxury Housing Report: Luxury Threshold Falls for 29th Straight Month as Regional Markets Take Different Paths
Price declines extended across every luxury tier. The national threshold for the top 5% of listings fell 1.2% year over year, while the ultra-luxury threshold (top 1%) declined 1.7%. Million-dollar listings also represented a slightly smaller share of the market, accounting for 13.2% of active inventory in July.
Despite lower luxury price thresholds, demand remained resilient. Luxury homes across every tier sold faster than they did a year ago, suggesting that softer pricing in many markets reflects changing inventory conditions as much as changing buyer demand.
"The national luxury market continues to normalize, but the forces driving prices vary significantly from one market to another," said
National Luxury Overview —
Pricing | Monthly Change | YoY Change | |
Luxury Threshold 90th Percentile | -2.1 % | -2.7 % | |
High-End Luxury Threshold 95th Percentile | -1.2 % | -1.2 % | |
Ultra Luxury Threshold 99th Percentile | -1.6 % | -1.7 % | |
Million-Dollar Listing Share | 13.2 % | -0.5pp | -0.6pp |
Regional Luxury Markets Are Taking Different Paths
While the national luxury threshold fell 2.7% year over year, local markets continued to tell very different stories.
The
"A lower luxury threshold doesn't necessarily mean demand has weakened," Smith said. "In some markets, declining thresholds reflect prices adjusting after rapid growth. In others, like
Metros with the Largest Annual Price Drops
Rank | Area | 10% Most | Top 10% | Million-Dollar | Median Days |
0 | -2.7 % | -2.0 % | 66 | ||
1 | -9.6 % | -17.8 % | 78 | ||
2 | -8.6 % | 7.4 % | 53 | ||
3 | -8.6 % | -20.9 % | 37 | ||
4 | San Diego-Chula | -7.3 % | -16.6 % | 46 | |
5 |
| -7.0 % | 1.7 % | 45 | |
6 | -6.9 % | -1.6 % | 38 | ||
7 | Oxnard-Thousand | -6.0 % | -11.2 % | 53 | |
8 | -5.9 % | -15.7 % | 57 | ||
9 | Charleston-North | -5.5 % | 1.6 % | 68 | |
10 | -5.5 % | -4.0 % | 51 |
Luxury Homes Continue Selling Faster Than a Year Ago
Although luxury homes took longer to sell in July than in June, a typical seasonal pattern, every luxury tier continued to outperform last year.
Homes in the top 10% of the market sold in a median of 68 days, three days faster than
The results suggest that the luxury market continues to normalize from pandemic-era pricing without experiencing a broad slowdown in buyer activity.
Top 10 Most Expensive Metropolitan Luxury Markets
Rank | Area | 10% Most | 10% Most | 10% Most | Average | Multiple to |
1 | -1.7 % | -5.5 % | 524 | 3.3 | ||
2 | Los Angeles-Long | -2.5 % | -3.8 % | 9,208 | 3.2 | |
3 | 0.2 % | -0.8 % | 711 | 3.2 | ||
4 |
| -1.2 % | 5.5 % | 2,150 | 2.9 | |
5 | 0.8 % | -6.9 % | 1,066 | 2.6 | ||
6 | Oxnard-Thousand | -1.6 % | -6.0 % | 637 | 2.4 | |
7 | -3.8 % | -3.0 % | 11,488 | 2.3 | ||
8 | Crestview-Fort | -2.3 % | -2.6 % | 1,350 | 2.2 | |
9 | San Diego-Chula | -1.8 % | -7.3 % | 2,249 | 2.2 | |
10 | 1.7 % | 4.8 % | 540 | 2.1 |
Methodology
All data in this report is sourced from Realtor.com® listing trends as of
Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury, and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.
Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, we limited analysis to metros or micros with a minimum threshold of active million-dollar listings on average over the past year to ensure meaningful comparisons.
Historical listing trend data extends to
Luxury by the Numbers
90th percentile = Entry-level luxury (top 10% of prices)
95th percentile = High-end luxury
99th percentile = Ultraluxury (often rare or custom properties)
About Realtor.com®
For over 30 years, Realtor.com® has connected buyers, sellers, and renters with trusted insights, professional guidance, and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR® agents recommend, Realtor.com® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Janice McDill, [email protected]
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SOURCE Realtor.com
