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Cloudflare launches AI visibility dashboard for brand marketers

August 6, 2026 9:03 AM

Cloudflare, Inc. (NYSE: NET) has released the AEO Visibility Dashboard, a new tool within its Answer Engine Optimization (AEO) Suite that shows website owners whether AI assistants are citing or recommending their content when users ask relevant questions.

The dashboard tracks four metrics: Citation Rate, which shows which AI platforms are pulling from a site as a source; Mention Rate, which indicates whether AI assistants name a brand even without citing its site; Prominence, which measures how much of an AI response is attributed to a brand and where it appears; and Share of Voice, which compares a brand's presence against competitors across questions posed to AI assistants.

Cloudflare says its approach differs from tools that rely solely on sending test prompts to AI chatbots. Because the company operates at the network layer between AI platforms and websites, it draws on actual crawl and referral data across millions of sites.

"Being discoverable used to mean ranking on a page. That's not enough anymore," said Stephanie Cohen, Chief Strategy Officer at Cloudflare. "Brands can finally get a real answer to the question they've been asking: how am I showing up, and where?"

The AEO Visibility Dashboard joins Agent Readiness, an existing tool in the suite that checks whether AI systems can access and read a site. Together, the two tools are intended to cover both whether AI agents can reach a site and whether they subsequently recommend it.

The AEO Visibility Dashboard is available in early access. Businesses can request access through the Overview tab in the Cloudflare dashboard.

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