Square announced an expansion of its partnership with Google, allowing U.S. food and beverage sellers on the Square platform to appear in Ask Maps, a conversational AI feature within Google Maps that lets users discover restaurants and place orders through natural language queries.

Square sellers who activate a Google Business Profile can surface in Ask Maps results, with menus, hours, and location details automatically syncing from the Square Dashboard. The company states no additional setup, contracts, or fees are required for sellers to participate.

Customers in the U.S. can browse participating sellers' menus, customize orders, and complete checkout through Order by Cash App directly within Ask Maps. Orders flow into sellers' existing Square point-of-sale and Kitchen Display System setups.

"The way people find a restaurant to book, a cafe to visit, or take-out to order is evolving," said Morgan Kuntze, Global Partnerships Lead at Block. "Our expanded work with Google means Square sellers show up in those conversations, without having to manually update their details across the many channels their business is present."

Square, Google, and other partners are also expanding the Universal Commerce Protocol (UCP), described as an open standard for agentic commerce, to the food industry. According to the press release, this marks the first step in a broader partnership between the two companies.

Block, Inc. is the parent company of Square.