KIMBERLY-CLARK UNVEILS PROPRIETARY ALTERNATIVE NATURAL FIBER INNOVATION PROGRAM TO ADVANCE ITS "BETTER CARE FOR A BETTER WORLD" COMMITMENT
Company Pioneers Next-Generation, Agriculture-Based Materials Platform to Reshape
How It Manufactures Hygiene Products
"This represents an exciting moonshot for Kimberly-Clark and the culmination of more than two decades of materials and plant science expertise," said
The Alternative Natural Fiber program reflects Kimberly-Clark's consumer-led innovation platform model, which focuses on making strategic investments in disruptive technologies. This approach aims to deliver the best product at the lowest cost, while upholding responsible stewardship of the resources essential to the Company's offerings. Kimberly-Clark expects products developed with this alternative fiber to support its strategy of focusing on higher-value, differentiated spaces where it has the right to win.
"Kimberly-Clark is at its best when we harness the power of science to solve real human needs and deliver Better Care for a Better World," said
ABOUT THE ALTERNATIVE NATURAL FIBER INNOVATION PROGRAM
After evaluating more than 70 fiber candidates across performance, sustainability and cost criteria, Kimberly-Clark research scientists identified a promising solution in hesperaloe, a native, low-water-use plant that thrives in the arid climate of the
As part of this innovation program, Kimberly-Clark is building a pilot facility in
Kimberly-Clark believes its Alternative Natural Fiber has the potential to be integrated across its hygiene products portfolio, accelerating its efforts to deliver consumer-inspired, science-driven innovation, strengthening its long-term fiber supply resilience, and advancing responsible stewardship of natural resources.
*Based on internal Kimberly-Clark research and development testing of Alternative Natural Fibers compared with traditional forest-based fibers used in the Company's current hygiene products.
About Kimberly-Clark
Kimberly-Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. Our company's purpose is to deliver Better Care for a Better World. We are committed to using sustainable practices designed to support a healthy planet, build strong communities, and enable our business to thrive for decades to come. To keep up with the latest news and learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
Forward Looking Statements
Certain matters contained in this press release concerning our Alternative Natural Fiber Innovation Program, including the potential benefits of the program and our planned development of products, constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and are based upon management's expectations and beliefs concerning future events impacting Kimberly-Clark. There can be no assurance that these future events will occur as anticipated or that our results will be as estimated. Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them. The assumptions used as a basis for the forward-looking statements include many estimates that, among other things, depend on the continued successful development of the Alternative Natural Fiber Innovation Program, including the results of ongoing testing and pilot-scale production, the prices and availability of our raw materials, supply chain disruptions, disruptions in the capital and credit markets, severe weather conditions, energy costs, and general economic and political conditions in the markets in which we do business, and could affect the realization of these estimates. The factors described under Item 1A, "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025, or in our other SEC filings, among others, could cause our future results to differ from those expressed in any forward-looking statements made by us or on our behalf. Other factors not presently known to us or that we presently consider immaterial could also affect our business operations and financial results.
Kimberly-Clark Contacts:
Investor Relations - Christopher Jakubik, CFA, [email protected]
Media Relations - Kyrsten Aspegren, [email protected]
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SOURCE Kimberly-Clark Corporation
