Mattel, Inc. (NASDAQ: MAT) has promoted Roberto Stanichi to President, Chief Marketing and Brand Officer, the company announced.

Stanichi will oversee Mattel's portfolio of global brands, including Hot Wheels, Barbie, Fisher-Price, and UNO, with responsibilities spanning brand and business strategy, marketing, consumer insights, and product design.

Stanichi became Chief Global Brand Officer in 2025, a role in which he led Mattel's transition to a brand-centric operating model. Before that, he served as Head of Vehicles and Building Sets, overseeing Hot Wheels, Matchbox, Thomas & Friends, MEGA BLOKS, and the launch of Mattel Brick Shop. He has held senior roles at Mattel for more than 20 years across categories including Infant, Toddler & Preschool, Action Figures, Building Sets, and Games.

Chairman and Chief Executive Officer Ynon Kreiz said: "Roberto has made significant progress establishing Mattel's brand-centric organization and operating model. We have further aligned our brands, marketing, and demand creation capabilities to manage our portfolio more holistically and advance our strategy to grow our IP-driven play and family entertainment business."

Stanichi said: "Our brands are at the center of everything we do, and our iconic portfolio gives us a tremendous opportunity to build even stronger connections with fans around the world."