DemandScience and ZoomInfo (NASDAQ: GTM) have announced a partnership that combines ZoomInfo's data platform with DemandScience's demand generation services, according to a press release from the companies.

Under the agreement, DemandScience will integrate its multi-channel demand generation capabilities with ZoomInfo's platform, allowing ZoomInfo customers to activate go-to-market strategies across email, digital, and content channels. The partnership is described as effective immediately, with joint go-to-market initiatives planned for the coming months.

"This partnership represents a significant step forward in helping ZoomInfo customers activate their market intelligence into measurable demand," said Derek Schoettle, CEO of DemandScience.

ZoomInfo CEO Henry Schuck said the arrangement is intended to help customers extract more value from their existing data investments. "DemandScience's integrated demand generation services and marketing outcomes expertise provide our customers with the activation and measurement layer they need to turn intelligence into results," he said.

ZoomInfo states its platform includes data on more than 100 million companies and 500 million contacts.