First Horizon Corporation (NYSE: FHN) has appointed Scott Serpico as Senior Vice President, Head of Product, according to a company statement. The Memphis-based role will have Serpico overseeing strategy for First Horizon Bank's product portfolio, which includes credit cards, deposits, lending, and emerging payments.

Serpico most recently served as executive leader for Consumer Lending at USAA, where he directed strategy and growth plans, product management, forecasting, pricing, and portfolio optimization. His career includes prior leadership roles at Ally Financial, Chase, SunTrust, Wells Fargo, and MBNA.

Erin Pryor, Senior Executive Vice President and Chief Marketing and Experience Officer at First Horizon, commented on the hire: "He brings category-leading financial services expertise combined with disciplined execution—a unique set of skills and talents that will elevate how our clients discover, choose and use our offerings."

First Horizon reported $84.4 billion in assets as of June 30, 2026, and operates through First Horizon Bank across 12 states, concentrated in the southern U.S.