FuboTV Inc. (NYSE: FUBO) and The Athletic announced the launch of The Athletic Video Hub on Fubo, making The Athletic's sports video content available on connected TV (CTV) for the first time.

The hub is an expansion of a previously announced multi-year partnership in which Fubo was named the official live TV streaming partner of The Athletic, a digital sports media company acquired by The New York Times in 2022.

Content available through the hub includes full-length episodes of flagship shows such as The Athletic Football Show, NBA Daily and The Tennis Podcast, along with short-form commentary, game previews and highlight reactions. Users can access the hub through a content carousel within Fubo's platform.

Select Athletic video content will also stream on Fubo Sports Network, Fubo's free ad-supported streaming TV (FAST) channel.

The integration includes advertising options for brands, including home screen takeovers, interactive CTV ads and custom branded video content produced through The Athletic's T Brand Studio.

"The Athletic is already a valuable partner in connecting with our shared audience of passionate sports fans, and streaming their coveted video content on Fubo is the next phase of our already successful collaboration," said Yale Wang, executive vice president and head of marketing at Fubo.

The Athletic was founded in 2016 and has approximately 500 full-time employees covering more than 250 professional and collegiate sports teams.