Coleman, a brand owned by Newell Brands (NASDAQ: NWL), launched a limited-edition product collection on July 22, 2026, in partnership with country music artist Kane Brown, marking the brand's first music ambassador collaboration.

The Coleman x Kane Brown Collection includes a Steel-Belted Hard Cooler priced at $239.99, a Soft Cooler Sling at $21.99, and a Stainless-Steel Tumbler at $34.99. A Snap 'N Go Hard Collapsible Cooler, priced at $229.99, is set to follow later in 2026. Each item features design elements selected by Brown, including his "KB" logo or signature.

The collection is available on Coleman.com while supplies last. Coleman also sponsored Brown's The High Road Tour, during which Coleman products were used backstage.

"I love the line I was able to create with Coleman," Brown said. "From the cups that we use on stage every night to toast the fans to the limited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed working with the Coleman team on this collection and showing fans the products I use at my home, on the road, and at the beach."

Jimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation at Newell Brands, said Brown "uses our products in authentic ways every day," adding that the collection "reflects Coleman and Kane's distinct trailblazing style."

According to the companies, the partnership is structured as a multi-year collaboration that will include future product launches, content, and fan activations. A preview event was held at Brown's bar in Nashville ahead of the collection's public release.