Coleman, a brand owned by Newell Brands (NASDAQ: NWL), launched a limited-edition product collection on July 22, 2026, developed in partnership with country music artist Kane Brown, marking the brand's first music ambassador collaboration.

The Coleman x Kane Brown Collection includes a Steel-Belted Hard Cooler ($239.99), a Soft Cooler Sling ($21.99), and a Stainless-Steel Tumbler ($34.99), each featuring Brown's "KB" branding. A Snap 'N Go Hard Collapsible Cooler ($229.99) is expected to be released later in 2026. The collection is available on Coleman.com while supplies last.

Brown also served as a sponsor for Coleman during his High Road Tour, where Coleman gear was used backstage. As part of the multi-year agreement, Brown will participate in product development and brand activations.

"I love the line I was able to create with Coleman," Brown said. "From the cups that we use on stage every night to toast the fans to the limited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed working with the Coleman team on this collection."

Jimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation at Newell Brands, said Brown "uses our products in authentic ways every day" and that the collection "reflects Coleman and Kane's distinct trailblazing style."

To mark the launch, Coleman and Brown hosted a preview event at Brown's bar on Broadway in Nashville, Tennessee.