Nexxen (NASDAQ: NEXN) has expanded its partnership with Acxiom, a unit of Omnicom Media Group (NYSE: OMC), integrating Acxiom's consumer data into Nexxen's audience insights tool, Nexxen Discovery, according to a press release from the company.

The integration adds Acxiom's consumer data — including interest, purchase and household-level information — to Nexxen Discovery's existing contextual, behavioral and viewership signals. The combined data is intended to allow advertisers to build and refine audience segments that can be applied across Nexxen's demand-side and supply-side platforms.

"Bringing Acxiom's insights into Nexxen Discovery allows us to give advertisers a more dynamic understanding of their audiences — enabling them to move beyond static targeting, uncover opportunities for incremental reach and activate more relevant, adaptive campaigns across screens," said Karim Rayes, Chief Product Officer at Nexxen.

Martin Wexler, EVP of Product Revenue and Partnerships at Acxiom, said the integration brings Acxiom's data "directly into the planning workflow — empowering brands to identify, refine and activate audiences with greater speed and confidence."

Nexxen is headquartered in Israel and maintains offices across North America, Europe and Asia-Pacific.