PlayOn Sports, the Atlanta-based company behind GoFan, MaxPreps and the NFHS Network, has appointed Dave Bottoms as Chief Product Officer and Celia Poon as Chief Financial Officer, according to a company statement.

Bottoms joins from Upwork (Nasdaq: UPWK), where he most recently served as Senior Vice President and General Manager of Marketplace. He brings more than 25 years of product leadership experience from companies including Meta, Dropbox and Yahoo. In his new role, he will lead product strategy and development across PlayOn's portfolio of platforms.

Poon joins from Eightfold AI, where she served as Chief Financial Officer. She has held senior finance roles at Twitter, Zynga, Yahoo, Wag Labs and Highfive. At PlayOn, she will oversee financial strategy, planning and operations.

PlayOn Sports states it serves more than 8,500 schools and 100 million fans nationwide through ticketing, live video streaming and sports coverage. The company says it has returned more than $170 million in direct revenue to schools and state associations and has provided schools with automated cameras at no cost.

"PlayOn powers how millions of fans and families experience high school sports, from discovering scores and highlights to buying tickets and streaming games," said Perkins Miller, Chief Executive Officer of PlayOn Sports. "Dave and Celia's deep expertise building category-leading consumer technology platforms will help us accelerate innovation, strengthen the connections between schools and their communities, and expand the reach and impact of high school sports."