Investing.com -- BTIG shared industry checks ahead of Deckers Outdoor Corporation (NYSE: DECK) fiscal first quarter earnings on July 23 and On Holding AG (NYSE: ONON) second quarter earnings expected in mid-August.

For Deckers, which BTIG rates as Neutral, HOKA remains the near-term focus point. The firm said the market will concentrate on forward commentary for the fiscal second quarter, particularly regarding uptake of the new Clifton 11 and Clifton Pro launches. Industry checks suggest mixed initial reads with some potential for cannibalization. BTIG said lifestyle growth remains in early stages.

For On Holding, rated Buy with a $70 price target, BTIG noted that sentiment places the stock in the "show me camp" amid multiple recent leadership changes. Third party data and industry checks point to positive momentum, strengthened relationships with run specialty retailers, and an innovation pipeline set to accelerate for fall into 2027.

BTIG expects On Holding to continue executing ahead of its investor day scheduled for September 2026, which should help investors gain comfort with the leadership transition and strategic roadmap. The firm maintains its Buy rating and Large Cap Top Pick designation for On Holding and reiterates its Neutral rating on Deckers.