The Trade Desk (NASDAQ: TTD) has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, effective July 27. Rinaldi will report to Chief Operating Officer Vivek Kundra, according to a company statement.

Rinaldi joins from The Hershey Company, where he served as Vice President of Consumer Connections. He has also held roles at Amazon, Google, GroupM and Dentsu over a career spanning more than two decades.

"The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions," said Jeff Green, CEO and Co-Founder of The Trade Desk. "Vinny understands what it takes to help brands transform themselves for that future."

In his new role, Rinaldi will work with brands and agency partners on growth strategies and advise clients on connected TV, retail media and digital audio channels.

The appointment follows several other recent leadership hires at The Trade Desk, including Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer and Executive Vice President, and Kristi Argyilan as Chief Commercial Officer and Executive Vice President.