Bath & Body Works opened its first store in Brazil at Morumbi Shopping in São Paulo, the company announced July 16, 2026. The retailer also launched a local e-commerce site, bathandbodyworks.com.br, as part of its entry into the market.

The store carries body care and home fragrance products, including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap and 3-wick candles. The assortment includes established collections such as Champagne Toast, Gingham and Warm Vanilla Sugar, as well as fragrances tailored to local preferences, including Waikiki Beach Coconut, Pink Pineapple Sunrise and Mango Papaya Paradise.

Bath & Body Works also introduced its Viva collection in the Brazilian market. The collection includes four fragrances — Viva Brazil, Dreaming of Rio, Warm Summer Evening and Banana Cream Latte — described as inspired by Brazilian culture and scenery.

"Brazil is one of the largest and most passionate fragrance markets in the world, making it a natural place for Bath & Body Works," said Daniel Heaf, chief executive officer of Bath & Body Works.

The company operates through a franchise partner model in international markets. Bath & Body Works currently has more than 550 international locations across more than 45 countries on six continents, in addition to more than 1,900 stores in the U.S. and Canada.