General Mills, ADM, and Walmart (NASDAQ: WMT) announced a collaboration to expand regenerative agriculture practices across 40,000 wheat acres in Illinois, Indiana, and Missouri, according to a press release from the companies.

The program targets wheat-growing regions where General Mills sources wheat from ADM for products sold through Walmart and Sam's Club. ADM will facilitate the program on the ground, providing farmers with technical assistance and financial incentives to adopt practices such as no-till farming and cover crops.

American Farmland Trust and Ducks Unlimited will provide technical assistance for initial projects aimed at improving soil health, water quality, and carbon sequestration.

The collaboration builds on a 2023 commitment by General Mills and Walmart to advance regenerative agriculture across 600,000 shared acres by 2030. Programs are currently underway across more than 560,000 wheat acres in the U.S. ADM manages nearly 5 million regenerative acres globally.

The effort is intended to contribute to General Mills' goal of advancing regenerative agriculture on 1 million acres by 2030, Walmart's goal of protecting, more sustainably managing, or restoring at least 50 million acres by 2030, and ADM's existing regenerative agriculture programs.

"This strategic collaboration with Walmart and ADM underscores the importance of collective action across the value chain, and we hope it inspires others to see what's possible when companies invest together," said Jay Watson, senior director of sustainability at General Mills.

"The success of regenerative agriculture depends on the entire value chain," said Katherine Pickus, chief sustainability officer at ADM. "Partnerships are what power this work and help build farm resilience."