JetBlue (NASDAQ: JBLU) and ClarityPay announced a pay-later financing program that allows customers to earn TrueBlue loyalty points on eligible purchases made through installment payments, according to a press release dated July 15, 2026.

The program launches with an introductory 0% APR on financing terms of up to 12 months, available through Aug. 15, 2026. Loan APRs can range from 0% to 36%, with terms spanning six weeks to 48 months. Eligibility is determined by the program lender based on factors including an applicant's credit profile and state of residence.

Customers who book through JetBlue using ClarityPay and provide a valid TrueBlue membership number will earn points on eligible purchases. JetBlue and ClarityPay said they plan to introduce additional TrueBlue integrations later in 2026, including the ability to earn incremental points when booking with ClarityPay.

The financing is embedded within the JetBlue booking experience and covers flights, insurance, and ancillary services. The platform operates as a white-label product, keeping JetBlue's branding throughout the customer experience without displaying ClarityPay as a third-party brand.

"We set out to give our customers a best-in-class pay later solution," said Ed Pouthier, Vice President of Loyalty and Personalization at JetBlue. "ClarityPay listened and delivered, tailoring the program to our needs and building a solution that increases value to our customers, grows sales, and expands our loyalty ecosystem."

Tom Carter, Chief Commercial Officer of ClarityPay, said the company was built to bring financing inside the loyalty ecosystem. "Together with JetBlue, we are creating loyalty-linked travel financing that gives customers more flexibility while giving airlines greater control over commerce, loyalty, and customer experience."

ClarityPay describes itself as a provider of point-of-sale credit solutions covering purchases from $50 to $50,000 across multiple merchant categories.