Priority Commerce (NASDAQ: PRTH) announced a multi-year partnership with the Pittsburgh Steelers to provide ticketing payment processing and treasury services, according to a company press release.

Under the agreement, Priority Commerce will deploy its Passport treasury orchestration solution to help the NFL franchise optimize payment costs, monitor daily transaction and interchange activity, and improve visibility into cash flow and treasury operations.

"We were looking for a partner that could help us optimize payment costs, provide greater visibility into our payment operations and deliver the level of service we expect," said Doug Stuver, vice president of finance for the Pittsburgh Steelers.

As part of the deal, Priority Commerce will also receive marketing rights, including in-stadium branding, hospitality, and participation in select Steelers business events.

Tom Priore, CEO of Priority Commerce, said the partnership reflects "an increasing recognition that payments and treasury solutions have become strategic drivers of operational performance."

Priority Commerce, based in Alpharetta, Georgia, provides payments and banking solutions through a platform covering merchant services, payables, and banking and treasury operations.