Brilliant Earth enters Swiss watchmaking with 100-piece limited collection
Brilliant Earth Group (Nasdaq: BRLT), a fine jewelry retailer, has launched The Solstice Collection, its first entry into Swiss watchmaking, comprising 100 numbered timepieces manufactured in partnership with Louis Erard, an independent Swiss watchmaker.
The collection is offered in two editions: the Summer Solstice, priced at $3,995, and the Winter Solstice, priced at $4,995. Of the 100 pieces available globally, 65 are Summer Solstice and 35 are Winter Solstice. Each piece includes a certificate of authenticity.
The watches feature a polished stainless-steel case and sapphire crystal with anti-reflective coating. The Winter Solstice edition includes baguette diamond accents. Both editions draw design elements from Brilliant Earth's existing Sol Collection.
The launch coincides with the company's 20th anniversary. Brilliant Earth was founded in 2005 by Beth Gerstein and Eric Grossberg and reported full-year net sales of $437 million in 2025. The company currently operates 43 showrooms across the United States and serves customers in more than 50 countries.
"A timepiece is the ultimate expression of that mission: it doesn't just mark the moment; it measures every one that follows," said Beth Gerstein, Co-Founder and Chief Executive Officer of Brilliant Earth.
The Solstice Collection is available exclusively at BrilliantEarth.com and in select showrooms beginning July 2026.
