Klaviyo (NYSE: KVYO) announced the launch of Klaviyo Social Marketing, a new product designed to connect social media engagement data with its customer relationship management platform, according to a company press release.

The product, which became generally available on June 30, 2026, allows marketers to capture social interactions — including comments, direct messages, mentions, and user-generated content — and route those signals into Klaviyo's CRM. Marketers can use the data to build customer profiles, segment audiences, and automate outreach across email, text, and WhatsApp channels.

Key features include Social Auto-replies that collect subscriber consent and customer data, a centralized content library for owned and user-generated assets, and AI-powered tools to identify top-performing content for use across marketing campaigns.

"For years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships," said Jamie Domenici, Chief Marketing Officer of Klaviyo.

Australian swimwear brand Kulani Kinis is cited as an early customer. The company reports growing its ambassador program to more than 130,000 members and collecting more than 4,800 user-generated social posts tagging the brand over the past year since implementing the product.

Klaviyo reported more than 196,000 paying customers as of the press release date.