Byrna Technologies Inc. (Nasdaq: BYRN) has selected Acceleration Partners as its influencer and affiliate marketing agency, according to a press release from the company.

Acceleration Partners will help Byrna build a social creator network spanning established personalities and micro- and mid-sized creators, with an initial focus on Instagram, Facebook and YouTube. The effort targets audiences including women, families, runners, commuters and outdoor consumers.

The agency will also lead a relaunch of Byrna's affiliate marketing program by recruiting new partners, including product review sites, editorial publishers and personal safety platforms.

Creator and affiliate performance will be tracked across Byrna.com and Amazon to give the company visibility into partner activity across its e-commerce channels.

"One of our key near-term priorities is to make Byrna relevant and accessible to a broader set of consumers," said Conn Davis, Chief Executive Officer of Byrna. "Acceleration Partners will help us do that by building a network of social creators who can show how Byrna fits into everyday personal safety needs and by relaunching our affiliate program as a more performance-based customer acquisition channel."

Byrna said the initiative is expected to roll out in phases, beginning with creator onboarding and affiliate partner recruitment, followed by campaign launches and optimization ahead of the 2026 holiday season.

The company said its existing marketing channels, including national radio, podcasts and partnerships with media and self-defense personalities, will remain part of its marketing mix.