Bath & Body Works launched its Fruit Fusion body care franchise on July 6, with actress and singer Hilary Duff serving as brand ambassador and creative partner for the collection.

The franchise features four scents — Watermelon Whirl, Tangerine Twirl, Berry Bliss and Banana Blend — available across multiple product formats including body wash, body cream, perfume mist, lip oil and hand sanitizer, with prices ranging from $4.95 to $18.95.

The products are dermatologist-approved, vegan, and formulated without sulfates, parabens or phthalates. Ingredients include shea butter, coconut oil and hyaluronic acid.

The collection is available in U.S. and Canada stores and online, and also marks Bath & Body Works' first major product launch on its Amazon storefront since the brand debuted on the platform earlier this year.

Duff, who has more than 30 million combined followers on Instagram and TikTok, will promote the line across her social media channels. "I look for products that work with my routine and provide real benefits," Duff said. "Fruit Fusion by Bath & Body Works fits into that perfectly."

"We're focused on creating high-quality, innovative products that deliver real performance and make people feel good," said Veronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works.

The company said the marketing campaign spans YouTube, connected TV, social media, in-store placements and out-of-home advertising in New York, Los Angeles and Phoenix, with select placements near Duff's summer concert venues.

Bath & Body Works operates more than 1,900 stores in the U.S. and Canada and more than 500 international locations. The company described Fruit Fusion as a long-term franchise, with additional scents and formats planned over time. The information is based on a press release from Bath & Body Works, Inc.