SharkNinja, Inc. (NYSE: SN) announced the launch of the Shark Beauty FlexStyle IonCurl, a new addition to its FlexStyle hair styling product line, available beginning July 6, 2026, priced at $349.99 on sharkninja.com.

According to the company, the FlexStyle IonCurl features two technologies: Ion Smooth Technology, which the company says neutralizes static and reduces frizz, and CoandaBoost Technology, which uses enhanced airflow to wrap hair around the barrel for curl definition. SharkNinja claims the device delivers the strongest curl wrap effect in the FlexStyle product line and is the most powerful hot air multi-styler compared to others in the U.S. market.

The FlexStyle IonCurl joins two existing products in the FlexStyle lineup: the original FlexStyle and the FlexStyle Glam, a wet-to-dry ceramic styling system.

"Frizz, curl definition, and the time it takes to get there — these are real challenges we set out to solve," said Julie Bailey Blanche, VP Global Shark Marketing. "Consumers shouldn't have to choose between performance and hair health, or between speed and results."

SharkNinja is headquartered in Needham, Massachusetts, and sells products through retailers and distributors worldwide under the Shark and Ninja brand names.