Wheels Up Experience Inc. (NYSE: UP), a private aviation company, announced it has reached 100 "Brand Days" in 2026, meaning 100 days with zero operational cancellations through July 1, according to a company press release.

The company defines a Brand Day as a day with no operational cancellations, which it describes as a key measure of reliability and service consistency.

"Reaching 100 Brand Days is an important moment for Wheels Up and, most importantly, for our customers and members," said Dave Holtz, Chief Operating Officer of Wheels Up. "Reliability is earned one flight at a time, and this progress shows the standard we are setting for our customer experience."

The company said the milestone follows investment in fleet modernization, planning and coordination across operating teams, and a focus on safety and service execution. Teams across operations, maintenance, dispatch, crew scheduling, safety, fuel, supply chain and customer support were credited with the result.

Holtz added: "We are proud of this result, but we know it has to be earned again every day. Our focus stays on improving, executing consistently and delivering for every customer, on every flight."