Lightspeed Commerce Inc. (NYSE: LSPD) has launched an integration with Klaviyo that connects the two platforms for Lightspeed Retail merchants, according to a press release from the Montreal-based company.

The integration syncs customer profiles, order history, product catalog items, and coupons in real time, allowing merchants to automate email, SMS, and omnichannel marketing campaigns. Supported campaign types include welcome messages, post-purchase follow-ups, and re-engagement flows, all drawing on both in-store and online data.

"With this partnership, merchants can stop juggling multiple tools and start focusing on growth," said John Shapiro, Chief Product Officer at Lightspeed. "Lightspeed and Klaviyo give retailers marketing automation that's built in, reliable, and powered by their own store data so they can stay competitive and drive deeper customer experiences and repeat businesses."

Eddie O'Brien, Chief Partner Officer at Klaviyo, said: "Through this integration, Lightspeed's merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence."

The integration is now available to Lightspeed merchants. The company noted that retailers in apparel, footwear, and beauty verticals may find particular use for the feature given the repeat-purchase nature of those categories.