Omnicom (NYSE: OMC) unit Omnicom Media said it will be appointed global media agency of record for IBM following a competitive review, with the arrangement taking effect July 1, 2026.

The appointment covers media planning and buying across the Americas, EMEA, Japan, and APAC regions. It expands an existing relationship between the two companies in EMEA, which was established in January 2025.

Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, said in a statement: "Omnicom Media brings a globally integrated approach and a deep appreciation for how data, technology, and creativity come together at scale."

Omnicom Media Chief Client Success Officer Guy Marks said the two companies share a belief that "innovation is most powerful when it is applied to solve real business challenges."