Marriott Vacation Clubs, a portfolio of vacation ownership brands operated by Marriott Vacations Worldwide (NYSE: VAC), has launched Inner Circle, an owner-exclusive experiences platform presented by Aflac, offering access to private concerts, culinary programming, sporting events and curated travel.

The platform is available to owners across Marriott Vacation Club, Westin Vacation Club and Sheraton Vacation Club. It debuted with a private concert by country music artist Lee Brice in Orlando. Brice, named a brand ambassador for The Marriott Vacation Clubs, is scheduled to host additional private concerts this year in Las Vegas and West Palm Beach, exclusively for owners.

"The best vacations are about more than where you stay. They're about the moments, memories and shared experiences that stay with you long after the trip ends," said Mike Flaskey, president and chief operating officer of Marriott Vacations Worldwide.

Separately, the company announced refreshed Owner Benefit Levels, including two new tiers — Reserve and Pinnacle — offering exclusive access, discounts and additional on-site benefits at resorts within the system. According to the company, it serves more than 600,000 owner families across its portfolio of over 90 properties in the U.S., Caribbean, Mexico, Central America, Europe, Asia and Australia.