UFC's Freedom 250 event, held June 14 on the grounds of the White House in Washington, D.C., drew an estimated 34 million total global viewers, according to a statement from UFC, a division of TKO Group Holdings (NYSE: TKO).

The figure combines previously reported U.S. and Latin America viewership on Paramount+ with audiences from additional countries including Australia, China, India, South Korea, New Zealand, and the U.K. Paramount+ had earlier announced the event reached 17 million total viewers across the U.S. and Latin America, averaging 8.2 million viewers. In the U.S. alone, the event averaged 7.0 million viewers, which UFC described as the most-watched UFC event domestically on record, based on Paramount's Adobe Analytics data.

UFC noted that final global viewership totals are pending, as several countries including Spain and France are not expected to report audience data until mid-July or later.

The event was distributed across more than 170 countries through over 50 broadcast partners. In the main event, Justin Gaethje defeated Ilia Topuria by corner stoppage after the fourth round to claim the undisputed UFC lightweight championship. It was the first UFC event in which every bout ended by knockout or technical knockout.

During fight week from June 8 through June 14, UFC's social media platforms accumulated 126 billion total views and 5 billion engagements. Instagram led with 68.6 billion impressions, followed by Facebook at 42.3 billion, TikTok at 6.5 billion, and YouTube at 5.7 billion.

The event also generated an estimated 64 billion media impressions across broadcast and online platforms, valued at approximately $1.1 billion, according to data from Critical Mention covering the period through June 17.