The Arizona Ridge Riders announced a multi-year partnership with Energy Transfer, an energy infrastructure company, ahead of the 2026 PBR Teams season. The deal was set to be formally announced June 27 during the team's training camp in Buckeye, Arizona.

Under the agreement, Energy Transfer becomes an Official Partner of the Arizona Ridge Riders and Presenting Sponsor of Ridge Rider Days, the team's annual training camp and fan experience. The company will also receive branding on the back yoke of team jerseys throughout the season.

A youth development component is included in the partnership. Energy Transfer will serve as Presenting Sponsor of the team's inaugural Youth Rider Clinic, which will bring approximately two dozen young Arizona riders together for instruction and mentorship. The company will also support a new Youth Bull Riding Scholarship Program for Arizona athletes.

The partnership includes a season-long social media content series and ambassador programming featuring actor Mo Brings Plenty.

"Success in this sport starts long before the chute opens," said Casey Lane, General Manager of the Arizona Ridge Riders. "Energy Transfer has a genuine interest in the success of the communities where they do business, and that's what makes them such a great fit for the Arizona Ridge Riders."

Vicki Anderson Granado, Vice President of Energy Transfer, described the deal as the company's first in professional bull riding. Energy Transfer is also the company behind the planned Desert Southwest Pipeline project, which aims to bring natural gas to the Phoenix area.

The Arizona Ridge Riders are owned by Teton Ridge and compete in PBR Teams, a league that is part of TKO Group Holdings (NYSE: TKO). The 2026 PBR Teams season begins July 11 at Canvas Stadium in Fort Collins, Colorado.