Investing.com -- Apple Inc. increased prices for its Mac computers, iPads and home devices on Thursday to offset rising costs from a memory chip and storage shortage.

The company raised prices for the MacBook Neo, MacBook Pro, MacBook Air, iPad Air and iPad Pro, according to updates on its online retail store. The MacBook Neo starting price increased to $699 from $599, while the MacBook Air rose to $1,299 from $1,099.

The entry-level 14-inch MacBook Pro moved to $1,999 from $1,699. The 11-inch iPad Pro increased to $1,199 from $999. The iPad Air now costs $749, up from $599. The price increases apply globally. iPhone prices remained unchanged on Thursday.

An Apple spokesperson stated that "the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage" and that the company has "never seen a component price increase this much, this quickly."

The company said it has "shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac." Apple added that "we know this is not welcome news, and we are working tirelessly to find solutions."

Tim Cook warned about the coming price increase last week. In an interview with The Wall Street Journal last week, Cook said price increases had become "unavoidable" because of higher component costs. "There’s less supply at a time when consumers want devices, and the memory guys are passing along huge price increases," Cook said in the interview.