(Updated - June 24, 2026 4:27 PM EDT)

Freedom Capital analyst Lemar Clarke initiates coverage on Klarna (NYSE: KLAR) with a Buy rating and a price target of $25.00.

The analyst commented: "Buy Now Pay Later (BNPL) has long since proven its skeptics wrong. What began as an e-commerce checkout novelty (i.e., a single-merchant, direct-integration model) has compounded into a structurally significant consumer category. In this note, we use two BNPL providers as a lens through which to examine BNPL’s maturation and the structural tailwinds/competitive moats that will drive market share gains and long-term value creation. We initiate on Klarna (KLAR) with a Buy and $25 PT and on Sezzle (SEZL) with a Hold and $150 PT."

For an analyst ratings summary and ratings history on Klarna click here. For more ratings news on Klarna click here.

Shares of Klarna closed at $17.75 yesterday.

Analyst Comments New Coverage