Samsara Inc. (NYSE: IOT) has introduced the Samsara Tracking Label, a single-use Bluetooth label designed to provide near-real-time shipment location data across carriers, the company announced in a press release.

The adhesive-backed, paper-thin label has a 45-day battery life after activation and contains no lithium or hazardous materials, making it cleared for air, ground, and rail shipments. It operates through the Samsara Network, which the company says connects millions of devices — including trucks, trailers, buses, and warehouse scanners — covering 99% of major U.S. roads and tens of thousands of worksites.

The label is managed through a new Shipment Center dashboard and companion Shipment App, which can integrate with existing transportation management or ERP systems without replacing current infrastructure. The app allows users to activate a label with a single tap by scanning a barcode such as a Bill of Lading or carrier tracking number.

Samsara cited cargo theft as a driver for the product, referencing industry data showing the problem costs U.S. businesses roughly $35 billion annually, up 60% year over year.

"In LTL and truckload shipping, you typically only hear about your shipment twice — when it's picked up and when it's delivered," said Dave Tu, president of DCL Logistics, an early adopter of the product. "Samsara's Tracking Label changes that."

The Shipment Center includes AI-powered exception alerts that flag shipments at risk of delay, geofence-based delivery notifications, and analytics covering carrier on-time performance and warehouse metrics. The company says coverage extends to cross-border shipments, where tracking has historically been limited.

Zoe Roth, senior research analyst at 451 Research from S&P Global, noted that GPS and cellular technologies are currently used by over half the market to track non-powered assets, while lower-cost Bluetooth alternatives sit at around 39% adoption, historically constrained by fragmented infrastructure, according to the firm's Supply Chain Digital Transformation Survey 2026.