Bolla Oil Corporation has selected PAR Technology Corporation (NYSE: PAR) to power Bolla Rewards, the company's first customer loyalty program, across more than 160 Bolla Market convenience store locations in the New York Tri-State area.

The program is built on PAR's PAR Retail platform, which also supports the Bolla Market mobile app. According to a press release, the partnership is intended to extend beyond the initial loyalty launch, with additional capabilities such as tobacco loyalty planned for a later phase.

"Our customers have more choices than ever, and loyalty gives us a way to build stronger, more meaningful connections with them," said Jay Singh, Vice President of Bolla Oil. "PAR Retail was the right partner to help us launch a program designed to scale with our business and support long-term growth."

Savneet Singh, CEO of PAR Technology, described the arrangement as more than a loyalty program. "What Bolla is building with PAR isn't a loyalty program — it's an intelligence layer that turns data across customers, operations, and engagement into real-time action at every location," he said.

Bolla Rewards is structured around in-store offers intended to drive repeat visits. PAR Technology, headquartered in New Hartford, N.Y., provides point-of-sale, digital ordering, loyalty, payments, and back-office systems to multi-unit retail and restaurant brands.