Omnicom (NYSE: OMC) announced the launch of Acxiom Fan Graph, a sports marketing intelligence platform that aggregates fan data across media, commerce, attendance, purchases, and consumer identity, according to a company press release issued June 23, 2026, at Cannes Lions.

The platform is built on Real ID™, Acxiom's identity framework, and covers data on 260 million U.S. consumers and 2.6 billion global consumers. It is available through Omni, Omnicom's marketing intelligence platform.

Acxiom Fan Graph is designed to connect fan identity, behavior, and outcomes to help brands evaluate sports sponsorship and media investments. It targets use cases including audience planning, media activation, sponsorship strategy, athlete partnerships, and measurement.

Omnicom states it manages $9.9 billion in sponsorship influence, oversees one in three sports media dollars, and maintains more than 500 partnerships across leagues and platforms, with visibility into more than 20,000 sporting events annually.

George Manas, Chief Growth & Solutions Officer at Omnicom, said: "Sports has become one of the world's most powerful cultural and commercial forces, yet marketers still struggle to connect fan engagement to business outcomes. Fan Graph changes that. By creating a unified view of fandom, we're helping brands better understand their audiences, activate them more effectively, and measure the impact of sports investments with greater precision and accountability."

The global sports marketing and sponsorship market is valued at approximately $92 billion and projected to reach $156 billion by 2032, according to figures cited in the press release.