Adobe (Nasdaq: ADBE) announced an expansion of its creative agent across Firefly and Creative Cloud applications, including Photoshop, Premiere, Illustrator, InDesign and Frame.io, according to a company press release.

The AI Assistant, powered by Adobe's creative agent, is now available in public beta across those five applications. It allows users to describe a desired outcome in natural language while the assistant executes multi-step workflows. Specific capabilities vary by application: in Premiere, the assistant can sort assets and assemble rough cuts; in Photoshop, it can swap backgrounds and resize assets; in Illustrator, it can generate versioned files from a spreadsheet and run pre-flight checks.

Adobe also announced expanded agentic capabilities within its Firefly web app, including brand kit creation, short product video generation, quick video cutting and storyboard-to-video generation. These features are available now in the Firefly web app as part of an ongoing beta.

A unified Firefly creative AI studio experience — described as connecting generation and editing in a single workspace — is available in private beta via a waitlist. The updated studio includes "Elements," which allows reuse of saved characters and objects across projects, and "Projects," which organizes assets across Firefly and Creative Cloud.

Adobe said its creative tools are also accessible through third-party platforms including OpenAI's ChatGPT, Anthropic's Claude and Microsoft 365 Copilot. The company said it has announced plans to extend integrations to Google Gemini and Slack.

An AI Assistant for After Effects is available in private beta. Adobe said it plans to extend agentic capabilities to additional Creative Cloud applications.

David Wadhwani, president of Adobe's Creativity & Productivity business, said: "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can."

Adobe cited its own Creators' Toolkit Report, which surveyed more than 16,000 creators globally, finding that 75% consider creative AI integrated or essential to their work, while 85% said final creative decisions should remain with the human creator.