Rumble (NASDAQ: RUM) announced it is renaming its corporate parent RUM Group Inc. and reorganizing into two business units following the completion of its acquisition of Northern Data AG, according to a company statement.

Effective June 18, 2026, the publicly traded company operates under two divisions: Rumble, its video and media platform, and Quake AI, the cloud and AI-infrastructure unit that incorporates the formerly named Rumble Cloud and the acquired Northern Data assets.

Quake AI includes approximately 22,000 Nvidia H100/H200 GPUs across nine data centers, up to roughly 250 megawatts of energized and contracted data-center capacity, and CPU-based compute and storage infrastructure originally built for video distribution. The unit also includes a strategic partnership with Tether for blockchain infrastructure.

The Rumble video platform retains its existing brand name and continues to operate its video, advertising, and studio products.

"Quake AI gives that imagination a foundation. Rumble gives it a voice," said Chris Pavlovski, Chairman and CEO of RUM Group.

The company said further details on product offerings and roadmap will be shared in the coming months.