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Mattel Expands Popular UNO Social Clubs to 14 Cities Around the World

June 17, 2026 9:01 AM

The fan-favorite social experience returns bigger than ever, bringing unforgettable game nights to five U.S. cities and nine international destinations.

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) announced today that UNO Social Clubs are going global, with a new five-city U.S. tour and expansion to nine locations worldwide, following the success of last year’s inaugural events. Now, UNO® is bringing the experience to even more players complete with friendly competition, unexpected twists, and unforgettable moments. With a legacy spanning more than five decades, UNO continues to evolve alongside its fans, creating new ways to connect through play.

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Mattel announced that UNO Social Clubs are going global, with a new five-city U.S. tour and expansion to nine locations worldwide.

Mattel announced that UNO Social Clubs are going global, with a new five-city U.S. tour and expansion to nine locations worldwide.

“At the heart of UNO is a simple truth: play brings people together,” said Katie Buford, Vice President and Global Head of Mattel Games. “After an incredible first year, we're excited to launch UNO Social Clubs in even more cities around the world. The enthusiasm from fans has been incredible, and their passion continues to inspire us. We look forward to welcoming even more players to the table.”

UNO Social Clubs will travel to some of fans’ most-requested cities across the country, starting July 1:

In addition to popping up in major U.S. cities, UNO will launch its first global tour with stops in Barcelona, Berlin, London, Mexico City, Paris, Rio de Janeiro, Sydney, Tokyo and Toronto. From popular nightlife destinations to everyday social spaces, each UNO Social Club will feature classic UNO gameplay and local DJs and MCs adding a hometown flair to the experience. Fans will also have the opportunity to win exclusive prizes, including branded merchandise and UNO product packs.

For more information on UNO Social Clubs visit Mattel.com/unosocialclub and follow @UNO on social. Fans are encouraged to RSVP at Mattel.com/unosocialclub in advance to help anticipate attendance; however, an RSVP does not guarantee entry. Admission is free and will be granted on a first-come, first-served basis, subject to venue capacity. Restrictions apply.

*All times are subject to change

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com

Press Contact:

Niki Kazakos

[email protected]

Sarah Larkin

[email protected]

Source: Mattel, Inc.

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