LiveRamp (NYSE: RAMP) announced a new program called LiveRamp Agent Builders (LAB), designed to bring partner-built AI agents onto its platform for use by marketing teams in planning, measurement, activation, and data transformation.

During the pilot period, brands will have access to agents from all AI companies participating in the program. Partners can use LiveRamp's APIs and MCP servers to make their agents available to LiveRamp customers.

Four founding partners have agents already available to LiveRamp customers: SemantIQ, which targets health and life sciences marketers using AI workflows within the LiveRamp Clean Room; Newton Research, which focuses on analytics and media optimization across data environments; Akkio, which covers audience discovery through segment creation and activation in a single workflow; and Datalinx, which automates standardization and mapping of first-party data for use across LiveRamp products.

Albertsons Media Collective is among the early users, working with Newton Research's agent. "LiveRamp has built the infrastructure that makes agentic data collaboration real, and we're excited to put it into practice with LAB partners like Newton Research," said Liz Roche of Albertsons Media Collective.

LiveRamp said it plans to expand the LAB program beyond the pilot to reach more marketers and agent builders. The company is headquartered in San Francisco.