Investing.com -- Britain's Competition and Markets Authority introduced two conduct requirements for Google's search services on Wednesday under its regulatory regime.

The first requirement mandates Google to improve transparency and fairness in how search results are ranked, the CMA said in a statement. The second requirement mandates Google to allow users to move their search data to authorized third parties.

The two new conduct requirements will ensure Google's search rankings, including AI overviews, are fair and that users can benefit from sharing their data, according to the CMA.

The measures will ensure search results are ranked fairly and objectively, with clearer information about changes and effective routes to raise concerns, the watchdog said.