Xcel Brands Inc. (NASDAQ: XELB) announced an exclusive licensing collaboration between handbag company Baggallini and model Coco Rocha for a limited-edition capsule collection.

The partnership will feature handbags designed by Rocha, combining Baggallini's organizational functionality with Rocha's style approach. The collection centers around a product called the Super Bagg, which aims to blend style with practical organization features.

"Throughout my career, I've been constantly on the move," said Rocha. "Traveling between photoshoots, airports, and family life. I've learned that being prepared, traveling between photoshoots, airports, and family life I wanted to create a bag that was stylish and functional for all the needs of a woman on the go."

Lydia Feniger, Vice President of Marketing at Baggallini, said Rocha's experience made her an appropriate partner. "Her experience living life on the move, from runways and photoshoots to business ventures and family life, made her an ideal partner. Together, we created a capsule that blends statement-making style with the thoughtful organization our customers rely on every day."

Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands, described the partnership as part of the company's strategy of connecting talent with lifestyle brands. "Coco Rocha's global influence, entrepreneurial spirit, and authentic understanding of the modern woman's lifestyle made her an exceptional partner for Baggallini," he said.

The collection will include handbags designed for women managing careers, travel, family and daily activities. Xcel Brands designs, licenses and markets branded consumer products and owns brands including Halston and C. Wonder.