Upgrade to SI Premium - Free Trial

Wix.com (WIX) Reiterated at Buy by Benchmark Amid Bookings, Revenue Weakness

June 9, 2026 7:26 AM

Benchmark analyst Mark Zgutowicz reiterated a Buy rating and $115.00 price target on Wix.com (NASDAQ: WIX).

The analyst commented, "Following the RIF announced on May 28th, Wix is reducing ‘26E bookings and revenue, and raising FCF. Bookings and revenue weakness address a more meaningful slowdown in Partners revenue (in May and June) and the lost revenue from scaling down and/or discontinuing certain activities, initiatives, products and subsidiaries. The incremental Partners weakness follows a nearly 4pt deceleration in 1Q (2-year stack) associated with a pullback in Studio marketing. At a ~$50 share price and reflecting guided ‘26E FCF (below), the shares are well oversold, trading at ~5.2x ‘26E EV/FCF ex Base44 earnouts and 8.4x including est. earnouts. We are buyers on this reset."

For an analyst ratings summary and ratings history on Wix.com click here. For more ratings news on Wix.com click here.

Shares of Wix.com closed at $48.21 yesterday.

Categories

Analyst Comments