Root Inc. (NASDAQ: ROOT) announced a partnership with Hugo Insurance to expand access to affordable car insurance coverage options. The collaboration allows Hugo customers to access Root's full coverage insurance products through Hugo's digital platform.

Hugo offers pay-at-your-pace liability insurance with flexible payment structures, while Root provides technology-driven personalized insurance pricing. The partnership connects customers seeking full coverage with Root's insurance offerings through Hugo's existing customer interface.

"Hugo is helping make insurance more accessible by meeting customers where they are and offering greater flexibility in how they purchase and manage coverage," said Jason Shapiro, Senior Vice President of Business Development at Root.

Root's insurance products will be available to eligible Hugo customers in the 16 states where Hugo operates. The integration aims to provide drivers with additional coverage options that accommodate different financial circumstances and payment preferences.

Seth Rediger, Head of Distribution at Hugo, stated that the partnership puts "additional full coverage options in front of the customers who need them most." Hugo's business model focuses on flexible payment options for drivers who may not align with traditional insurance payment structures.

Root Insurance operates as a technology company that uses data science and automation for car insurance. The company's mobile app has recorded more than 17 million downloads and has analyzed over 36 billion miles of driving data for pricing purposes.

Hugo offers 6-month liability insurance policies with payment flexibility designed to eliminate large upfront costs. The company positions itself as serving drivers who have been underserved by traditional insurance products.