Vida Health partners with Instacart to provide food stipends for members
Vida Health announced a partnership with Instacart (NASDAQ: CART) to provide grocery stipends to members managing cardiometabolic conditions through Instacart Health Fresh Funds technology.
The collaboration allows Vida's care team to offer category-specific grocery stipends that members can use to purchase nutritious food through Instacart's platform. Vida Health provides virtual cardiometabolic care services to patients managing metabolic conditions.
"Building healthier habits takes more than information; it requires thoughtful, culturally relevant guidance and access to good food. By partnering with Instacart, the guidance dietitians and coaches provide is now more immediately actionable for members to purchase groceries," said Amy Mushlin, Chief Clinical and Member Service Officer at Vida Health.
Instacart reaches more than 98% of U.S. households, including 95% of low-income and low-access areas. The partnership aims to support Vida members in food deserts, rural communities, and underserved areas.
"Through our partnership with Vida, members managing their cardiometabolic health can now receive Fresh Funds stipends to spend on Instacart to act on the expert guidance Vida's care team provides," said Sarah Mastrorocco, Vice President and General Manager of Health at Instacart.
Vida's multidisciplinary team includes obesity medicine-certified physicians, registered dietitians, licensed therapists, and coaches who provide care in English and Spanish across all 50 states and Washington, D.C. The company develops nutritional guidelines across more than 25 cultural and ethnic backgrounds.
Future phases of the partnership will enable Vida's meal plans to be directly shoppable through Instacart and explore employer subsidization of food access as part of enterprise benefit offerings, according to the press release.
